With the aid of technology, travel and tourism marketing can gain an upper edge. The world is ever-growing in its digital expansion and it's spilled into the travel and tourism industry with the use of virtual tours.
The travel and tourism industry is highly competitive with so many great destinations for people to choose from, but you can bring more attention to your area with virtual tourism. A virtual tour is an engaging way to bring your tourism business into the limelight.
What is Virtual Tourism?
A virtual tour is an online experience that allows a viewer to see an area through virtual means. There are several ways in which a virtual tour can be created by a sequence of videos or still images. They are not computer-generated images or videos like a VR game, but real images from the locations people can’t visit or are planning to visit.
A virtual tour allows a viewer to look in all directions of the filmed area as well as fast forward or rewind to different portions of the tour. This method of viewing can help you highlight the greats parts of the destination and pike the viewer's curiosity. It's like being able to walk through the desired destination with all the sights and sounds from the comfort of your home.
A virtual tourism experience can be viewed on most devices to include everyone. These tele-tours are sure to draw more captivating attention than simple text or photos. Allowing people to travel virtually is a far more cost-effective method than pushing advertisements or email marketing.
How to Use Virtual Tourism?
A virtual travel experience can help with any business in the travel and tourism industry. Whether it's for a company that gives tours around famous places in the world, national parks, or tourist attractions. Offering people, a virtual tour can draw attention to desired destinations and help influence travelers to come to new areas.
With the COVID-19 pandemic, there has been a huge hit on the travel and tourism industry, but it has allowed for a large increase in remote tourism. Since many countries have placed restrictions on traveling many people have turned to virtual tours to keep the spirit of traveling alive as well as to plan on new locations to visit once the restrictions are lifted.
The best way to get the attention needed for a travel company is to partake in the virtual tour and demonstrate to people why traveling to their location is the best option. A business can film a tour through ancient ruins while discussing the history of the area or give a tour of an attraction through a theme park or something such as scuba diving.
Travel agents should utilize this new feature to help promote their businesses as well as the areas they are trying to get people to travel to. It would require reaching out to local businesses to take photos or videos of desired locations or attractions, but it creates a common goal, can help create new travel connections, and allow for cooperation to help save the tourism sector.
This feature can help cruise lines and resorts get back into the swing of things as they return from a few rough seasons. Allowing a potential visitor to see what they’d experience if they were to stay on a cruise or in a resort.
The Best Virtual Travel Tours
There are several travel tours out there that provide amazing experiences and can help a business by giving an example of how to do it right. The company Airbnb does a wonderful job with virtual tours to show the houses available to stay in and the locations around them.
Virtual tours of national parks are a magnificent way for people to virtually get out of their house and see the beautiful landscapes and wildlife that national parks have to offer. These sorts of tours can come with a fee which is a great way to earn some income for travel and tourism companies during low periods of travel. Some companies have now begun to offer private live tours to compensate for the loss of revenue.
Many countries with rich histories that have been placed under strict lockdowns and regulations have begun to offer virtual tours of highly visited areas. Many large and capital cities have begun to offer virtual tours of neighborhoods, landmarks, and historic zones. They’ve drawn a lot of attention and maintained people’s interest in the areas.
In Paris, there is now a virtual tour that allows people to view the historic Louvre and they offer a sneak peek into the Opera de Paris. While over in the Vatican City, one can tour through the Sistine Chapel using Google Arts.
Creating a Virtual Tour
If you're looking for a virtual tour for your travel and tourism business, but aren’t sure where to start, then let Matterport360View help. Matterport 3D tours are on the cutting edge of the 3D virtual world and they can help you to excel in the digital world. Matterport tours are delivered to you with a swift turnaround time and they look fantastic giving your viewers the best virtual tour the internet can offer.
This method of marketing is well worth the cost for once you've placed the tour on the internet it can be viewed over and over without any reoccurring costs. While you’ll enjoy the fact of getting more views, you’ll find the ROI is amazing. Virtual tours are a sure way to lower your bounce rate as viewers are more likely to stay on your website longer to engage with the content you’ve provided.
Having a virtual tour is bound to draw more attention to your business whether it's to inspire more people to travel to a new destination or enjoy the destination from the comfort of their couch. Don’t hesitate to add a virtual tour and reach out to Matterport 3D tours for further instructions.